2

The Structure of Licensing Contracts

Year:
2000
Language:
english
File:
PDF, 265 KB
english, 2000
6

Targeted advertising as a signal

Year:
2009
Language:
english
File:
PDF, 454 KB
english, 2009
7

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Year:
2004
Language:
english
File:
PDF, 2.73 MB
english, 2004
11

Do firms learn to create value? The case of alliances

Year:
2000
Language:
english
File:
PDF, 137 KB
english, 2000
12

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Year:
2004
Language:
english
File:
PDF, 231 KB
english, 2004
29

(Noisy) communication

Year:
2007
Language:
english
File:
PDF, 416 KB
english, 2007
32

Advertising, the matchmaker

Year:
2011
Language:
english
File:
PDF, 3.91 MB
english, 2011
41

The Effectiveness and Targeting of Television Advertising

Year:
1998
Language:
english
File:
PDF, 239 KB
english, 1998